And so to Milan, where the Hogan Menswear presentation is a decidely futuristic affair complete with 3D projections and high tech intallations. What will the Hogan man be wearing come Fall? Ready to Wear highlights include bomber jackets and parkas in leather, suede and wax-effect fabric which is pleasingly soft and flexible unlike regular waxed fabrics. The collection, entitled Future Roots, comprises of new takes on archive hogan designs. For example, the original ‘interactiv’ trainer has been modernised into a sleeker version with concealed stitching and less branding. The upshot is that they can be worn as sportswear or more formally with suiting. Sounds the way forward to us.

We are beyond thrilled to be resprenting Brit designer Jonathan Saunders in the UK. Famed for his zingy prints and masterful use of colour, Saunders is one of the most talented designers in the capital and his London Fashion Week show next month is sure to be a hot ticket.

Ozwald Boateng being interviewed by the BBC on the red carpet

To celebrate 25th years in menswear the iconic Savile Row tailor Ozwald Boateng closed London Fashion Week with a spectacular show held in the Odeon Leicester Square on Wednesday 22nd September.

Globally renowned for melding traditional tailoring techniques with sharp cuts and a very modern use of colour, Boateng has dressed an incredible array of A-list talent (David Bowie, Mick Jagger, Robbie Williams, Daniel Day Lewis, Jamie Foxx to name but a few) and, even, the world’s most powerful man Barack Obama.  The red carpet event in Leicester Square was attended by over 1,000 guests including VIPs, captains of industry and key members of the style press.

 Boateng also used the opportunity to exclusively preview the documentary film ‘A Man’s Story’, which candidly charts his business and personal life throughout the late nineties and the noughties. Filmed over the space of 12 years, it provides a unique insight into how the most talked about tailor on Savile Row has become a global luxury menswear brand.

The groundbreaking fashion show featured over 100 models wearing pieces from both the A/W 2010 and S/S 2011 collections. To further add to the cinematic feel of the evening, the event featured surround sound and a unique fragrance by Roja Dove was piped into the auditorium, immersing viewers in an unforgettable 4-dimensional experience. The models then left the cinema and walked in a procession back to Savile Row, lead by Sam Branson.

Sam Branson

Monique Lhuillier S/S 2011 from Starworks Group on Vimeo.