Nicola Formichetti Pop-Up Store
Starworks Group handled all press surrounding Nicola Formichetti’s temporary concept store with BOFFO Building Fashion and Gage/Clemenceau Architects, which opened during New York Fashion Week. During the two weeks Nicola’s was open, Starworks Group hosted four events including the store’s opening day and press preview, the launch party with Thierry Mugler Parfums, an Emerging Chinese Designers’ Exhibition and a press preview of UNIQLO’s new line UNIQLO Innovation Project (for which Formichetti is the Fashion Director).
As the Creative Director of Thierry Mugler, Fashion Director to Lady Gaga, the Haus of Gaga, Uniqlo and Vogue Japan, as well as contributor to V Magazine, Dazed & Confused and Another Magazine, Formichetti has created some of the most memorable imagery, performances, and moments in recent pop culture history.
Under Formichetti’s direction, the 1300 square foot space was transformed into a mirrored prism. The store housed a collection of limited edition pieces available to purchase such as Thierry Mugler menswear and womenswear, Nicola’s iPhone cases, jewelry, candles, t-shirts and exclusive designs by emerging international designers. Nicola’s also featured installations from Formichetti’s past and present creations and collaborations.
