The Business

The Schwartzmans

Posted by Team,  December 3 2007 Comments Off

Brothers Jason Schwartzman and Robert Schwartzman are both music-heads.
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Latest updates are that Rooney (Robert Schwartzman’s band) has a brand new video, “Tell Me”, directed by Roman Coppola.
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Older brother Jason ducked out of his old band Phantom Planet a few years ago presumably to focus on films. He just couldn’t stay away from songwriting, so he decided to go back into a basement, create, produce, and release it “on the down low” online….His new moniker is Coconut Records.
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Jason’s promo is a good ‘ol fashioned Tote bag (note: Yellow bags are done. New bags are Blue on white canvas).

And now for the VIDEOS….. The songs “West Coast” (Coconut Records) and “Tell Me” (Rooney) are both a virus. Been humming them randomly all day. Truly. Each band has a set of collaboraters worth reading about, so go to each of these websites to see the videos, or buy the music.

See Rooney’s new video, “Tell Me”, Directed by Roman Coppola

See Coconut Records video, “West Coast”, with skater Mark Gonzalez

MYSPACE Coconut Records

OFFICIAL SITE for Rooney

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The new DELL

Posted by Team,  December 3 2007 Comments Off

Kristi from SW2 (our division that works with mass brands) nabbed Karolina for this campaignDELL-Karolina

The new campaign is about “Beauty”, so well, we got a beauty! Nathaniel Goldberg shot it. Speaking of beauties, Kristi went to the shoot at the swank Milk Studios Penthouse. On top of the fact she says Karolina Kurkova was stunningly one head size taller than everyone in the room, she also says everyone freaked at the actual computer which she describes as “awesome and looks like huge flat-screen TV”. There will be a launch event at NY’s Armani Casa on December 6 to celebrate the new model (…of television, that is), but the real model, Karolina, will be hosting the party too.

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